Unique
dessert
Transforming any basic atmosphere into an energetic performance, this bun loving vendor knows how to draw your attention. With their punny wit, charismatic employees, and overall cheerful vibe; they captivate anyone who is walking by.
Once the customers are reeled in, the playful posters and delicious menu photos will seal the deal. You will be pleasantly satisfied by the intricate balance of hot and cold. Offering a variety of flavours, there’s a bun out there for everyone.
01. The Concept
Once we knew that the product was going to be all about big buns, we knew we hit the sweet spot and had the unique opportunity to create funny and family-friendly promotions.
Not only is the marketing fun but the product is truly delicious. A warm, toasted milk bun topped with a cold scoop of ice cream and your choice of specialty flavour. People drool over these buns.
As they drive their food trailer to events, it’s common for the Bao Buns employees to catch a honk, thumbs-up, snapshot, smile, or laugh. It’s a bonus to be able to spread joy even during mundane times like sitting in traffic. The laughs they trigger are usually enough to provoke curiosity about the food and encourage the viewer to either look them up online or even share a photo of the trailer to their own followers.
02. The Trailer
03. Colour Palette
This palette is geared toward the foodies with tones that are appetizing and inviting. The golden tans resemble the gorgeous toast of a freshly fried Bao Bun.
Overall aimed to evoke the feeling of Summer, the season they attend most events. While red is for emphasis and to easily be seen in a natural environment.
Pantone 7512 C
Hex: #A7641A
Pantone 7411 C
Hex: #EAA55E
Pantone 7506C
Hex: #F2DAB2
Pantone 7701 C
Hex: #005677
Pantone 201 C
Hex: #A32035