Community
engagement
Community-driven program by the Fraser Valley Conservancy that encourages people to care for the nature around them. It gives locals the tools, knowledge, and support to restore forests, streams, and to protect habitats and wildlife; all from their own backyards.
It’s about more than conservation, it’s about connection. Neighbours working together to heal the land, one step at a time. Small steps that lead to big change. What are you waiting for? It’s time for you to Step to It.
01. The Concept
Once we knew that the product was going to be all about big buns, we knew we had a lot to play with commercially. We had the unique opportunity to create funny promotions while still remaining family friendly.
Not only is the marketing fun but the product is without bias, truly delicious. A warm, toasted milk bun with a cold scoop of ice cream and your choice of a specialty flavour. People will be drooling over these buns.
03. Colour Palette
If you think about it, all the colours chosen have their moment in the sky at some point during the day. And what better image to captivate the earth’s beauty than a sunrise or sunset?
These colours will make people hopeful, optimistic, ambitious, energetic. The gamut of feelings needed for activism-based community building.
Pantone 113 C
Hex: #FCDF51
Pantone 183 C
Hex: #FE9BB1
Pantone 1645 C
Hex: #FF6C37
Pantone 629 C
Hex: #97D1DC
Pantone 286 C
Hex: #0033A1