Retro Pop Art | Social Media Designs for Beauty Brand [FREE Download]

Social Media Designs for Beauty Brand (Retro Pop Art)

This is for the beauty bloggers and influencers out there.

I was browsing Instagram pages to take a look at the user’s Highlight thumbnail designs and I noticed they were all pretty similar in the beauty industry. There would be a pastel coloured background with a gold/metallic icon, a gradient background with a black or white icon, or a solid coloured background with text written on top. Now, I’m not saying there is anything wrong with these. Some of them are done very well.

Though, as I was scrolling through these highlights and page-hopping, I thought, why not try to design a version that’s a little more unique?

That’s when I chose to make:

Retro Pop Art Social Media Designs

6 Instagram Highlight Covers - Retro Pop Art Beauty Brand

I began with the highlight thumbnails. After sorting through the pages, I decided there were a minimum of approximately 6 common topics that beauty bloggers post under.

  • Make-Up
  • Nail Art
  • Hair Styles
  • Fashion or #OOTD
  • Travel
  • Lip Art

Next, I decided that it would be better to make a complete set of assets to form a full look.

I designed:

  • 2 Instagram Squares (for the feed)
  • 1 Instagram Story

(both can also be used for Facebook & other social media networks)

Instagram Profile & Story - Retro Pop Art Beauty Brand

It was fun to step out of the brands I typically work for and try a project in a new style.
If you like these designs and want the assets for yourself, you can download them here:

Your download will include:

Design Files (Photoshop & Illustrator – Editable Files)
Insta Highlight Design Files

  • 6 Photoshop files (blow dryer, eye, lipstick, nail polish, suitcase, t-shirt)
  • 1 Illustrator file (with all icon vectors – can use this to change colours)

Insta Square Design Files

  • 2 Photoshop files (Quotes with icons – editable text or background colour)

Insta Story Design Files

  • 1 Photoshop file (1 Quote – editable text or background colour)

2 Fonts to Download

Images Provided (JPG’s) – Ready to Use
Insta Highlight Icons

  • Blow Dryer (Hair)
  • Eye (Make-Up)
  • Lipstick (Lip Art)
  • Nail Polish (Nail Art)
  • Suitcase (Travel)
  • T-Shirt (Fashion)

Insta Squares

  • 2 Instagram Squares (for your main Insta Feed/Grid)

Insta Story

  • 1 Instagram Story (for your Instagram Story)

If you have any questions, comments, or concerns feel free to e-mail me at:

2 thoughts on “Retro Pop Art | Social Media Designs for Beauty Brand [FREE Download]


    Roy Lichtenstein is of equal importance to American pop art. His work, and its use of parody, probably defines the basic premise of pop art better than any other.

    • ashrobertson

      Very interesting! I’ll have to check out some of his work.

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