WINGS RESTAURANTS & PUBS

WINGS Restaurant & Pubs was hiring in their head office marketing department. In the application process, the company that held the listing was called “GoldWings Entertainment”. However, they responded to my application with an e-mail from “GreatWings.ca”. Finally, when I looked up the restaurant online it was called: “WINGS Tap & Grill”. Confusing? I’d say so.

After that, I landed the full time position as Digital Marketing Coordinator. The first step I took was delivering a brand audit. I went across all of their social media accounts, website, e-mail addresses, and any digital presence I could find. I took notes on where I believed the brand needed the most help. My number 1 concern quickly became known as inconsistency.

I brought my notes to the Marketing team: Abbey (Print Design) & Jeff (Marketing Manager, Content Strategist). It was clear, the next step was to pull WINGS Restaurants & Pubs back to a place of recognition.

While my role was labelled “Digital”, I also took on a balance of print projects. For a company with 11 locations and 2 food trucks, there were always pending print materials. We worked on content including: posters, tent cards, sandwich boards, and more. Requested by each of the different store managers.

My position at GoldWings Entertainment Ltd.

WINGS Restaurants & Pubs is a large chain restaurant centred in BC. With 11 locations and 2 food trucks total (at that time), there are a mix of Corporate and Franchised stores. I worked in-house at the GoldWings Entertainment Ltd. Head Office.