Portfolio > WINGS Restaurants & Pubs
Video & Photography
When I first applied for this job I was applying to “GoldWings Entertainment”; they responded to my application with an e-mail from “GreatWings.ca”, and when I looked up the restaurant online it was called “WINGS Tap & Grill”. Confusing? I’d say so.
Once I landed the full time position as Digital Marketing Coordinator, the very first step I took was delivering the Marketing department a brand audit. I went across all of their social media accounts, website, e-mail addresses, and any digital presence I could find to take note of where I believed their brand needed the most help. My number 1 concern quickly became known as inconsistency.
After that, myself and the 2 other members of the Marketing team, (Abbey who works with Print and Jeff who is the mastermind behind our programs), began working together to pull the WINGS Restaurants & Pubs brand back to a place of recognition.
While my role was labelled “Digital”, I actually took on a balance of print projects too. For a company with 11 locations and 2 food trucks, there were always pending print materials such as posters, tent cards, sandwich boards, and more from all the different store managers.
My main duties as Digital Media Marketing Coordinator were:
Social media posts
Internal training videos
> filming & editing
> designing & copywriting
> writing & layout design
I would do monthly and quarterly reports for Social Media statistics for Facebook, Instagram, Twitter, Yelp Listing & Wi-Fi, and Google Analytics & Business Listing.
I blurred out the real numbers due to confidentiality but I kept visible the icons of growth, steadiness, and/or decline. This is an animated snippet of an otherwise 30-page document.
My position at GoldWings Entertainment Ltd.
WINGS Restaurants & Pubs is a large chain restaurant centred in British Columbia (and one location in Edmonton). With 11 locations and 2 food trucks total, there is a mix of Corporate and Franchised stores. I worked with them in-house at the Head Office for GoldWings Entertainment Ltd. (their parent company) as a Digital Marketing Coordinator. This is the first restaurant concept under GoldWings, with their second SMK Smokery & Bar having opened October 2018.