DATE RANGE
Jan. 2017–Aug. 2017
PROJECT
Print Design
SOFTWARE
Photoshop CC
Illustrator CC
InDesign CC
Damon Krepski is a real estate agent that works in the Vancouver and surrounding area. He was a client from when I worked with Lonely Cloud Design.
Damon stood out to me because he was really enthusiastic about his marketing materials. He has vibrant colours picked for his brand and liked using icons and infographics amongst the materials.
He has a strong foundation for his identity, making it excellent to work with. I could really give personality to his designs while keeping everything looking consistent.
FEATURE SHEET
Damon’s Feature Sheet is uniquely different from others I’ve done. Using infographics, it’s really easy for a potential buyer to scan and find exactly what they’re looking for. Instead of having to squint through paragraphs of text, they’re able to find what they need. Looking to see if its pet-friendly? Check for the dog icon.
In addition, the white space helps the flyer become easier to read. Even though you’re getting a lot of information, it’s made conveniently digestible with supplementary icons and balance.
Damon wanted a customized image of people lining up outside an open house. He had a few requirements such as having the For Sale & Open House sign, the drone, and a line-up of people. The process went from searching for photos, editing the lighting, and adding highlights and shadows to make it look real. Here’s an animation to show what’s been added digitally.
My position at Lonely Cloud Design
I worked with Lonely Cloud Design as a contract designer. Our main clientele included: bars/pubs, realtors, and miscellaneous industries. My employer along with the client would critique any drafts I came out with and we would collaborate on design decisions for me to finalize.