Company: WINGS Restaurants
(Parent Company: GoldWings Entertainment)
Date: Aug. 2017–Present
Project: Print Design, Social Media,
Video, & Photography
Adobe Photoshop, Adobe inDesign,
& Adobe Illustrator
When I first applied for this job I was applying to “GoldWings Entertainment”; they responded to my application with an e-mail from “GreatWings.ca”, and when I looked up the restaurant online it was called “WINGS Tap & Grill”. Confusing? I’d say so.
Once I got the job, the very first step I took was delivering the Marketing department a brand audit. I went across all of their social media accounts, website, e-mail addresses, and any digital presence I could find to mark down where I believed their brand needed the most help. My number 1 concern quickly became known as inconsistency.
Since then, myself and the 2 other members of the Marketing team, (Abbey who works with Print and Jeff who is the mastermind behind our programs), have been working together to pull the WINGS brand back to a place of recognition and positivity. We’re still not 100% there as some projects would become a large investment (changing outdoor signage or changing every single marketing material with “GreatWings.ca” on it) – but we’ve started a revolution throughout the company to push forward and progress.
My main duties as a Digital Media Marketing Coordinator include: Designing social media posts (Facebook, Instagram, & Twitter), filming & editing internal training videos, MailChimp campaigns, landing pages, and blog posts. I also spend time putting together analytic reports and metrics for these platforms. I use them to compare our actual POS numbers with our Facebook and traditional ads as well as to measure our online growth. I also take on Print projects such as posters, tent cards, sandwich boards, and more.
My position at GoldWings Entertainment Ltd.
WINGS Restaurants & Pubs is a large chain restaurant centred in British Columbia (and one location in Edmonton). With 11 locations and 2 food trucks total, there is a mix of Corporate and Franchised stores. I work in-house at the Head Office for GoldWings Entertainment Ltd. (their parent company) as a Digital Marketing Coordinator. This is the first concept under GoldWings, with another one coming later this year.