Company: WINGS Restaurants
(Parent Company: GoldWings Entertainment)
Date: Aug. 2017–Present
Project: Print Design, Social Media,
Video, & Photography
Adobe Photoshop, Adobe inDesign,
& Adobe Illustrator
When I first applied for this job I was applying to “GoldWings Entertainment”; they responded to my application with an e-mail from “GreatWings.ca”, and when I looked up the restaurant online it was called “WINGS Tap & Grill”. Confusing? I’d say so.
Once I got the job, the very first step I took was delivering the Marketing department a brand audit. I went across all of their social media accounts, website, e-mail addresses, and any digital presence I could find to mark down where I believed their brand needed the most help. My number 1 concern quickly became known as inconsistency.
After that, myself and the 2 other members of the Marketing team, (Abbey who works with Print and Jeff who is the mastermind behind our programs), began working together to pull the WINGS brand back to a place of recognition.
My main duties as a Digital Media Marketing Coordinator included: Designing social media posts (Facebook, Instagram, & Twitter), filming & editing internal training videos, designing MailChimp campaigns, landing pages, and blog posts. I also spent my time putting together analytic reports and metrics for these platforms. I used them to compare our actual POS (Sales) numbers with our Facebook and/or traditional ads. While my role was labelled “Digital”, I actually took on quite a bit of print projects as well. For a company with 11 locations and 2 food trucks, there were always pending print materials such as posters, tent cards, sandwich boards, and more.
My position at GoldWings Entertainment Ltd.
WINGS Restaurants & Pubs is a large chain restaurant centred in British Columbia (and one location in Edmonton). With 11 locations and 2 food trucks total, there is a mix of Corporate and Franchised stores. I worked with them in-house at the Head Office for GoldWings Entertainment Ltd. (their parent company) as a Digital Marketing Coordinator. This is the first restaurant concept under GoldWings, with another one (SMK Restaurants) opening soon.