Company: WINGS Restaurants
(Parent Company: GoldWings Entertainment)
Date: Aug. 2017–Present
Project: Print Design, Social Media,
Adobe Photoshop, Adobe inDesign,
& Adobe Illustrator
When I first applied for this job I was applying to “GoldWings Entertainment”; they responded to my application with an e-mail from “GreatWings.ca”, and when I looked up the restaurant online it was called “WINGS Tap & Grill”. Confusing? I’d say so.
Once I got the job, the very first step I took was delivering the Marketing department a brand audit. I went across all of their social media accounts, website, e-mail addresses, and any digital presence I could find to mark down where I believed their brand needed the most help. My number 1 concern quickly became known as inconsistency.
Since then, myself and the 2 other members of the Marketing team, (Abbey who works with Print and Jeff who is the mastermind behind our programs), have been working together to pull our brand back to a place of recognition and positivity. We’re still not 100% there as some projects would become a large investment (changing outdoor signage or changing every single marketing material with “GreatWings.ca” on it) – but we’ve started a revolution throughout the company to push forward and progress.
My main duties in the Marketing department include: Designing social media posts (Facebook, Instagram, & Twitter), MailChimp campaigns, landing pages, and blog posts. I also spend time putting together analytic reports and metrics for these platforms. I use them to compare our actual POS numbers with our Facebook and traditional ads as well as to measure our online growth. On occasion I will stray away from Digital Design and take on Print projects such as posters, tent cards, sandwich boards, and more.
My position at GoldWings Entertainment Ltd.
WINGS Restaurants & Pubs is a large chain restaurant centred in British Columbia (and one location in Edmonton). With 11 locations and 2 food trucks total, there is a mix of Corporate and Franchised stores. I work in-house at the Head Office for GoldWings Entertainment Ltd. (their parent company) as a Jr. Digital Marketing Coordinator. This is the first concept under GoldWings, with another one coming later this year.