The Blarney Stone is an Irish pub in Gastown (Vancouver, BC).
My main projects for their company were the media packages which included: posters, Instagram squares, Facebook cover photos, website banners, table talkers/tent cards, etc. (give or take some variations dependent on specific events). Every once in a while there would be a different type of project such as a rack card or printed event tickets.
They didn’t have a single corporate colour but we stuck with green tones to satisfy their Irish theme. The consistency came across with the vintage/distressed textures that were used across the board.
I would be given the text details and any mandatory logos or elements and then brainstorm a way to make it work as a poster. Working with The Blarney Stone really helped me discover fun ways to play with text styles and hierarchy. Since their posters had different moods to represent different events, they could all be different. Although, they would remain recognizable in the common styles of: grunge, vintage, or with the added green.
My position at Lonely Cloud Design
I worked with Lonely Cloud Design as a contract designer. Our main clientele included: bars/pubs, realtors, and miscellaneous industries. My employer along with the marketing team at the Blarney Stone would critique any drafts I came out with and we would collaborate on design decisions for me to finalize.