MOUNTAIN EQUIPMENT CO-OP

Advertising Campaign

Specifications:
3-Poster Series for MEC
Relating to one of their departments (In this case: Climbing)
Image-only

I designed this 3-poster campaign series in my Advertising class. My teacher gave us some specifications (details to the left). Mountain Equipment Co-op is a sport and athletic wear business. This series was specifically made to be a campaign for their climbing products.

The photograph helps to showcase the products that you can purchase in-store. The black illustrations surrounding are meant to exaggerate the strength and benefit of the items. For example: the hiking shoes are needed to have good grip and stick to the terrain as much as possible. A magnet symbolizes a pulling force just like that of gravity which keeps your feet on the ground.

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