Project: Website Design
& Social Media Marketing
Software: SquareSpace, Photoshop
Mandy Gill is the founder of MGM Fitness & MGM Fit Foods. She is an athlete, and a TV & radio personality. I worked with Mandy to launch her new website with security (after an unfortunate hacking incident she encountered). The website now is aimed to promote her services as well as highlight her affiliation with other companies. For example, Mandy spends a lot of time on air of CTV Morning Live performing fitness segments. I made sure to showcase these in her blog and offered “Appearances” as a service for anyone else interested in hiring her.
Since this is a personal website and she works in customer service, I wanted to show a bit of her character and charm. I did this by linking her social media accounts and offering testimonials written by her clients. This brings the appeal to other potential clients that will be able to see the positive energy reflected through her content.
I also previously did social media marketing for the company MGM Fitness and now post to her personal account. We collaborate on ideas to post throughout the month. I came up with a collaborative system using Google Sheets to create a social calendar. We highlight dates with captions and images as “Pending”, “Approved”, “Posted”, or “Needs Work”. These key colours let us both know what needs to be done before the day of posting. Her social media accounts spotlight upcoming events/appearances, progress made with clients, deals/promotions, and more. To the right is an example of a post I made for the launch of the website. You can also click the link to the Facebook or Instagram pages to get a closer look.
As Mandy is a Reebok Sponsored Athlete, she needs to meet a cap of posts featuring their brand. For these posts, we have done multiple photoshoots sporting Reebok clothes and workout gear. We’ve done indoor and outdoor shoots featuring both photos and videos. These will all be edited and colour corrected by myself for her website and social media.