Project: Website Design
& Social Media Marketing
Software: SquareSpace, Photoshop
Mandy Gill is the founder of MGM Fitness & MGM Fit Foods and most recently the Mandy Gill Fitness & Nutrition App. She calls herself a plant-based super athlete and a total body-mind-spirit-wellness advocate. I worked with Mandy to launch her website with security (after an unfortunate hacking incident she encountered). I have since done a re-vamp with many additional pages. The website now is aimed to promote her services as well as highlight her personal brand. With an outlook to motivate her clients and followers, Mandy consistently shares her positive and inspiring posts online. I made sure to showcase her experiences in her blog and offered a “Media” page for anyone looking to hire her or to see past work that she has been a part of such as magazine shoots, TV segments, or community events.
Since this is a personal website and she works in customer service, I wanted to show a bit of her character and charm. I did this by linking her social media accounts and offering testimonials written by her clients. This brings the appeal to other potential clients that will be able to see the positive energy reflected through her content. I also customized an e-mail signature for her and her team to use.
I previously did social media marketing for her company MGM Fitness but I have now strung a focus on promoting herself as her brand by managing her personal account (@MGMFit_Mandy). We collaborate on ideas to post throughout the month that I will photograph/design/edit and write a draft of a caption. I came up with a system using Google Sheets to create a social media calendar. We highlight dates with captions and images as “Pending”, “Approved”, “Posted”, or “Needs Work”. These key colours let us both know what needs to be done before the day of posting. Her social media accounts spotlight upcoming events/appearances, progress made with clients, deals/promotions, announcements, and more.
As Mandy is a Reebok Sponsored Athlete, she needs to meet a cap of posts featuring their brand. For these posts, we have done multiple photoshoots sporting Reebok clothes and workout gear. We’ve done indoor and outdoor shoots featuring both photos and videos. These will all be edited and colour corrected by myself for her website and social media.