Date: Dec. 2017
Project: Print Design
& Adobe inDesign
Kirat Chungh is a newly licenced Real Estate Professional that needed a logo and business card designed for her prospective clients. She loved the idea of a handwritten wordmark for her logo so I took out my tablet and provided her with many scripted variations to choose from. We narrowed it down to a couple options and then finally met in person to sit down and tweak it to her perfection.
She also provided me with her brokerage logo, the city image, and her own headshot for her business cards. A personal concern arose (which I hope she doesn’t mind me sharing); when she had mentioned she wanted her headshot to look a bit more modest/professional and was hoping I could crop out her cleavage area. With this request in mind, I came up with the alternative solution of “pulling up” her top by using Photoshop to give her a bit more comfort in that area. This way, I was able to cover the portion of the image she didn’t want showing, while still keeping the size and zoom as it was when it was first delivered to me. I’m so glad she brought this up to me as it’s a personal preference and not something I’d change unless otherwise told to do so. Subtle changes like these can make all the difference to your design and create confidence in your visual message.
I gave her the same edited photo to use for her Facebook profile picture and cover photo to remain consistent across the board.