Evolution of Blend Bubble Tea Logo

You may have seen my latest project in my portfolio for Blend Bubble Tea. They are a bubble tea shop located in Port Coquitlam, B.C. I was hired as a Graphic Designer to create their corporate identity and I thought it would be fun to post the logo development. A lot of people think that coming up with a logo is a one time “Eureka!” but not quite. Sure, ideas can come to you suddenly; but it takes a lot of time to sketch out, digitally render, and polish up until it is perfect or even still, close to. Either way, here is my process!

First, the name was unknown. There were considerations of “Boba”, “Modernitea”, and a few more. I started out with a mind map of some words to do with “bubble tea”.

From there, I began making some sketches and then digital renders:

After quite a bit of refinement, the decision was finalized as:

Now, I am happy to display this logo on their storefront, stationery, uniform, and more. It is a long and mind fluctuating process to design a logo you are satisfied with but you should be proud of the outcome. By looking back at some of the first sketches or drafts at least you know, it could’ve turned out worse.

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