Portfolio > Real Estate > Casey Reynolds

Casey Reynolds

DATE RANGE
Jan. 2017–Aug. 2017


PROJECT
Print Design


SOFTWARE
Photoshop CC
Illustrator CC
InDesign CC

Casey Reynolds is a real estate agent that works in the Vancouver and surrounding area. He was a client from when I worked with Lonely Cloud Design.

Real Estate is a very competitive business and it really makes a difference the way you market yourselves. Out of all of the realtors that I have worked with, Casey was the most unique. The typical ask from corporate industries is a grey or blue colour scheme.

That’s not to knock on anyone that does this. It’s proven colour psychology that blues represent: logic, loyalty, security; and grays are typically: professional, reliable, and timeless.

Yet Casey braved the distinction and chose an eye-catching fuchsia pink accent colour.

Casey Reynolds Brochure (Introduction)
Brochure Design Charts
Brochure (Meet the Team)
Realtor Brochure Page Design
Casey Reynolds Brochure Front & Back
Casey & Chris Collab Flyer

JUST SOLD FLYER

Casey Reynolds & Chris Tioseco are both realtors from Oakwyn Realty. They were collaborating together to sell places from The Ritz in Coal Harbour. We designed a cover letter that clients could read with a personalized signature and photo of both of them. The back side was used as a “Just Sold” section to showcase the most recent sale they made from that building.

FEATURE SHEET

Casey wanted his feature sheet to stand out while using his brand colour (fuchsia pink). For a strong contrast and bigger eye-catcher, we partnered it with black. He would send over all of the text & photo content that needed to be included in the design and I would input all of it into these feature sheets. Sometimes they fit perfectly; other times we would have to modify the template to suit more photos, more details, etc.

My position at Lonely Cloud Design
I worked with Lonely Cloud Design as a contract designer. Our main clientele included: bars/pubs, realtors, and miscellaneous industries. My employer along with the client would critique any drafts I came out with and we would collaborate on design decisions for me to finalize.